✱ Partner program

Put your product in front of 842,000 AI operators. Every month.

How to AI is Ruben Hassid's newsletter. We're building a perks bundle for our paying members, and we'd like you in it. This page is everything you need to decide.

842,000free subscribers on Substack See your offer in the campaigns.
500,000+followers on LinkedIn Ruben Hassid, where the audience came from.
76%founders and individuals From clustering the full payer list.

✱Who you're in front of

We clustered our full paying member list on company size, seniority and industry. This is who they turned out to be.

40%

Founders

Owners of small companies, median 17 staff. Two thirds are at founder or C-suite level. Consulting, software, finance.

36%

Individuals

Personal email, no company attached. Buying it themselves, which means no procurement and no committee.

13%

Big-company bosses

Directors, VPs and C-level at larger firms, median 6,540 staff. Software, higher ed, finance, healthcare.

12%

Managers

Managers inside mid-size firms, median 439 staff. Mostly software, IT and finance.

They are buyers, not freebie hunters. Every person who can redeem your perk already paid $200 a year to be here. 54% are in the US.

✱The ask

One perk for our paying members. Whichever of these suits you.

A free yearBest for you and us. Biggest headline, most redemptions.
Free monthsOne, three, six. Most of our current partners do this.
50%+ offA straight discount on your paid plans.
CreditsBonus credits or an extended trial.

Restrict it to new users if you want. Cap the volume if you want. Both are normal and neither is a problem.

✱Where you show up

Not one mention. Three surfaces, running continuously.

01

The member perks page

Your logo, your offer and your code on the page every paying member lands on. Permanent placement for as long as you're a partner.

Always on

The How to AI member perks page
The perks page members land on.
02

An offer block in the campaigns

A recurring block across our email campaigns to the full list, and in the welcome sequence every new member receives. This is the impressions engine: the same readers see you again and again rather than once.

Recurring, to 842,000

…that's the whole workflow. Three prompts, one pass, and the deck writes itself.

I'll go deeper on the review step next week.

— Ruben

✱ Included with membership

AI tool perks, free or discounted

Get your codes →
The perks rotate through the block, each with what the tool does and the offer attached. Yours joins the rotation.
03

The landing pages

We run paid acquisition into eight audience-specific landing pages. The perks are part of the offer on those pages, so you're in front of cold traffic too, not just existing readers.

Paid traffic

How to AI by Ruben Hassid on Substack 842,000+ subscribers

For founders

You don't need another hire.

Every week we show you how to 10x your output and save on hiring. Step by step, free.

you@company.com Get the free newsletter

You'll confirm on Substack. Your first email lands within minutes.

$200 a year adds AI tool perks, free, monthly live sessions, and the community.

Offered right after you subscribe. Skip it and the newsletter stays free.

One of eight persona landing pages we buy traffic into. The perk marks scroll here too, so the set is never a fixed row.

✱How it works

Simple on purpose. Nothing to build on your side.

  1. You tell us the perk and how you want it delivered. A shared code is easiest. Unique codes or a tracked link work just as well.
  2. We verify the member. They enter the email they paid us with. No payment, no code. Everyone who reaches your offer is a paying customer of ours.
  3. They redeem on your site. The code goes to your checkout, so the signup, the account and the relationship are yours from the first click.
  4. You measure it yourself. Your own coupon or UTM, your own dashboard. We don't sit between you and the numbers.

✱The usual questions

What does it cost us?

Nothing. No fee, no rev share, no minimum. You fund the perk. That's the whole deal.

Do you take a cut of conversions?

No. Anyone who converts after redeeming is your customer on your billing.

Is it exclusive?

No, and we won't pretend otherwise. We don't offer category exclusivity, so a tool similar to yours may also be in the bundle.

Can we cap the volume?

Yes. Give us a number and we stop at that number. We'll check in before raising it.

Can we limit it to new users?

Yes, and most partners do. We say so plainly on the card so nobody wastes your support team's time.

Do you get our subscriber data, or do we get yours?

Neither. We don't hand over our list, and we don't ask for yours. Members redeem on your site and opt in to you directly at that point.

Can we change or pull the perk later?

You can stop issuing to new members whenever you like, with two weeks' notice, and we'll take you off the page. The one thing we do ask is that anything already redeemed is honoured for the term you gave it. Our members paid to be here partly for these perks, so we can't have access withdrawn from someone who already claimed it in good faith.